Part One: An Introduction to Air Transportation -- 1. The Airline Industry: Trends, Challenges, and Strategies -- 2. Aviation: An Overview -- 3. Historical Perspective -- 4. Air Transportation: Regulators and Associations -- 5. The General Aviation Industry -- Part Two: Structure and Economics of the Airlines -- 6. The Airline Industry -- 7. Economic Characteristics of the Airlines -- Part Three: Managerial Aspects of Airlines -- 8. Airline Management and Organization -- 9. Forecasting Methods -- 10. Airline Passenger Marketing -- 11. #Mastering the Art of Airline Social Media -- 12. Airline Pricing, Demand, and Output Determination -- 13. Air Cargo -- 14. Principles of Airline Scheduling -- 15. Fleet Planning: The Aircraft Selection Process -- 16. Airline Labor Relations -- 17. Airline Financing -- Part Four: The International Scene -- 18. International Aviation.